Home Business Why Small Businesses Need to Up Their Content Marketing

Why Small Businesses Need to Up Their Content Marketing

by Angela
35 comments
blogger life

As a blogger, I pride myself from being able to work from home. My blog is just one of the many ways I make a living online while being a full time mom. If you consider yourself a small business owner and offer your services digitally … you can benefit from reading through my post today as to why small businesses need to UP their content marketing.

More traffic, more brand exposure, and more chances to attract and keep a customer are a few of the many reasons a business, particularly a small and growing company, needs to keep up with their content marketing. Whether your business is based online or happens to be brick-and-mortar, you still need an online presence to remain competitive. These are the reasons content marketing can give your business an edge over the competition.

Increased Website Traffic and Brand Awareness
Overall, companies that maintain blogs and that post 11+ times per month see at least 2x as much traffic as companies that don’t have blogs, or that blog 5x or fewer per month. Companies that create 16+ blog posts see as much as 3.5x as much traffic. This applies to B2C and B2B companies.

Greater Customer Loyalty
Educated customers are more likely to stick with a product and a given brand in the long-term. They have a higher degree of loyalty and higher expectations as well. The more resources available and the more types of resources and content your customer has taken advantage of (video, articles, guides, etc.) the more dynamic their perception of and relationship with your brand becomes.

Fewer Demands on Customer Service and Sales Teams
The more content you have, the more a customer can learn about your business or brand before engaging with a sales rep or making the decision to purchase on their own. The more resources you have available, the more chances you have of convincing a potential customer to try your product or service.

Then, once they do become a customer, having available resources such as tutorial videos, infographics, and articles that help them make the most of your product without relying on customer service representatives.

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Less Reliance on Ads
At least 40% of US internet users use an ad blocker on desktop computers, and 22% do so on a mobile device. In Asia, that number is much higher. If you also consider how ad-blind consumers have become, content marketing becomes infinitely more appealing. Not only is it typically more cost effective, but it results in as many as 3x more leads than “traditional” ads and other forms of marketing.

Better Overall Search Rankings
The higher the quality of the content that you have, the better your search rankings will be. For example, brands that blog more frequently do tend to have better traffic, but those that have more extended content that is easier to read tend to rank better in search engines overall. The same can be said for businesses that incorporate the right types of visual content.

Wondering how to take your content marketing to the next level? The simplest way to know that you are producing better, more relevant content that will meet customer expectations is to hire a professional organization, like LSEO. Yes, you can also spend some time reading and experimenting to implement some of the basics. However, the tools and experience you need to move through the highest levels of content marketing strategy come at a premium of time and money. The way I see it, it takes money to make more money. Learn to invest in your tools and in yourself.

Are you a blogger too?

35 comments

Alexandra November 12, 2018 - 12:21 pm

Sounds like I need to look into this! Very interesting post, and I agree with you completely about the ads!

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Dalene Ekirapa November 12, 2018 - 2:57 pm

I’d prefer actually hiring a professional as I start since it’s never easy to start up as a small business. Anyway, I’ll agree that there should be great content marketing tips in place for each and everything posted in order to leverage readers and clients.

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Euro Travel Coach November 12, 2018 - 4:00 pm

Thanks so much for your comments that will help us increase traffic to our blog and website. These are great suggestions. Congratulations on being a full time mom and running your business from home — best job in the world!

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Amber Myers November 12, 2018 - 4:24 pm

Yes, so true! I can see how this is important. I know the places I shop at often are loyal with great customer service, which is why I keep going back.

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Nate November 12, 2018 - 5:16 pm

Hi Angela,

You are so right about the ad blockers and be more reliant on sharing value versus having to push out ads! Really enjoyed this blog!

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Tara Pittman November 12, 2018 - 7:32 pm

I so agree with people having add blockers. I myself hate all the adds on websites and never click on them

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Alvern Bullard @ Success Unscrambled November 12, 2018 - 7:57 pm

I love the statistics that companies who publish 16+ blog posts a month experience 3.5 times more traffic. That is about 4 blog posts a week this is not bad at all. Thanks for sharing.

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What Corinne Did November 12, 2018 - 8:08 pm

This is so informative and so helpful! I work for an online business and most of our marketing is digital! Great tips!

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Natalia November 12, 2018 - 9:47 pm

I’m still quite new to blogging, even though it’s been almost a year since I started my blog. I find the information you included in this post very useful to me! Thanks for sharing! 🙂

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Gavin November 13, 2018 - 2:59 am

Content is key nowadays – trying to find the time to get it done properly is always my difficulty. I’ve never looked into hiring someone

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Beth November 13, 2018 - 3:03 am

These are all great points. Content is king, for sure. I’m constantly trying to get this message out. Thanks for sharing!

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Devyani Ray November 13, 2018 - 5:03 am

I so agree with not spending on ads. That is the reason why I haven’t monitized my blog!

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aisasami November 13, 2018 - 11:12 am

Thanks a lot for the tips. I am not a small business but I am a blogger and rely a lot on content. These tips are helpful for that.

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Heather November 13, 2018 - 3:10 pm

There is nothing more important than marketing and content! It will make or break your business.

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Joanna November 13, 2018 - 6:21 pm

It is astonishing how many businesses don’t see the value of adding content to their websites all the time. If not for their customers, at least for Google, who will always prioritize and give a better ranking to websites with updated and fresh content.

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Fiona Cambouropoulos November 13, 2018 - 7:52 pm

Having a business blog myself I couldn’t agree more. My blog is the mainstay of my website and drives my business.

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Kelly Walton November 13, 2018 - 8:02 pm

I think I need to look more into this

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Heidi November 13, 2018 - 8:04 pm

I definitely need to improve my SEO. I keep meaning to take a class, but I never get around to it.

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hey sharonoox November 14, 2018 - 3:38 am

Content is King and it’s important for bloggers to always push their boundaries creating new and appealing contents for readers. Thanks for sharing these great tips!

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Kathryn at QuestFor47 November 14, 2018 - 3:59 am

Marketing is SO important! You can have the best content in the world, but no one will know if you don’t get your name out there!

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Sam November 14, 2018 - 4:50 am

Content is so important and consistent content is key. Having a blog can do so much for companies for all the reasons that you’ve mentioned.

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Pradnya November 14, 2018 - 5:54 am

So true! Blogs are a great way to bring in clients especially for a B2B business. We always tell our clients that they need to add a blog to their website

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Jessica November 14, 2018 - 6:00 am

These are very helpful tips and good advice for I am starting my own business! Thanks for sharing!!!

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Surekha Busa November 14, 2018 - 8:39 am

This is such a great post to read and very informative as well. Adding and making a content marketing can really boost small business to appear the search box. We must always remember this tips.

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Luci November 14, 2018 - 8:28 pm

This is super interesting! I create all the content for our business, and it gets overwhelming sometimes. Makes me wonder if I’m investing my time and energy correctly. Reading encourages me a lot. Thank you, Angela!
xx Luci

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Catherine November 15, 2018 - 12:56 am

What a wonderful and informative article. I agree with you too on these points. Thanks for sharing your thoughts on this!

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Danielle November 15, 2018 - 1:30 am

I am still fairly new to blogging so this is such an informative post.

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Mommy Sigrid November 15, 2018 - 2:52 am

Whatever they say, content is still king right? After all, it is difficult to market when there is a lack of content.

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Jasmine Hewitt November 15, 2018 - 5:09 am

I monetized my blog, but haven’t spent a dime on doing that! Instead, I just generate revenue with ads that arent “in-your-face” and annoying

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Pati Robins November 15, 2018 - 9:40 am

thats one good and sound advice for any small business owners , will pass it on to my friends

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Annette, 3 Little Buttons November 15, 2018 - 10:34 am

Great pointers about upping your game. I 100% think that content is everything. It has to be, otherwise who would take the time to come back and read more 🙂

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stacey November 15, 2018 - 3:39 pm

This is good information for the small business owner, consumer and bloggers. It’s not just a numbers game in attracting traffic. You definitely need to be more lazer focused.

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Daphne D Adams November 15, 2018 - 7:31 pm

I always wonder about this. My blog is not currently being monetized but I do think about the popup and ad blockers.

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Angela Fernando November 16, 2018 - 6:35 pm

very interesting blog post! Read it carefully! It helps me a lot!

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Lisa November 17, 2018 - 9:44 am

I completely agree with this. Some brands don’t realise the importance of good quality content.

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